On February 17, 2026, the University of World Economy and Diplomacy (UWED) hosted a guest lecture on the topic Digital Entrepreneurship: Building Global Ventures in the Digital Economy, led by Nadejda Ni, CEO and Founder of Growy AI.

The lecture focused on the key aspects of building and scaling global ventures in the rapidly evolving digital economy. Students were introduced to the importance of fast decision-making, adaptability, and focusing on results, especially in fast-paced business environments. The session highlighted strategies for identifying opportunities in the digital world and the critical role of leadership in navigating such an interconnected landscape.

 

Throughout the event, students actively engaged in discussions, gaining practical insights into career development, effective communication, and the essential skills needed to succeed in digital entrepreneurship. Key topics included building strong business relationships, adapting to change, and thriving in competitive global markets.

In addition, the session touched on the value of cross-cultural communication and the significance of global networks in shaping successful ventures. Students learned about the skills necessary for success in international environments, with an emphasis on diplomatic experiences and working in multicultural contexts.